Custom Branded Labels

Enhancing Your Brand with Custom Labels: Your Guide to Custom Label Printing in Australia

Personalisation has become a key aspect of branding in Australia, and custom labels are now essential tools for businesses looking to stand out from the competition. Custom labels provide a simple yet powerful way to add personality and distinctiveness to your products and packaging. As such, they have become a critical component of many small and large businesses' marketing strategies.

In this blog post, we will examine the different types of custom labels available, their benefits, the process of custom label printing, and how they can be applied in various industries. We will also highlight the role of technology in modern custom label printing. By the time you finish reading this article, you will have a comprehensive understanding of enhancing your brand with custom labels in Australia.

Understanding Custom Labels

Custom labels are unique and tailored product identifiers designed and printed to match a specific business need or requirement. They are significant because they not only provide essential information about the product, such as its ingredients, usage instructions, and manufacturing details, but also contribute to enhancing brand recognition. A well-designed custom label can grab the consumers' attention and make the product stand out on the shelf, increasing its marketability.

Price Guns and Labels offers custom labels designed to meet various business requirements. These include:

Pricing Gun Labels: These labels are ideal for retail businesses for inventory management, price marking, and product identification.

Date Coding Labels: Date Coding Labels are designed to provide important product information, such as manufacturing or expiration dates, ensuring product safety and regulatory compliance.

Tamper Proof Labels: Tamper Proof Labels are designed to show visible signs of manipulation, providing security to your products.

Non-Tamper Proof Labels: These labels are suitable for products without security concerns but require clear product identification.

Permanent Labels: Permanent Labels adhere strongly to surfaces and are resistant to removal, which is ideal for long-term product labelling.  Permanent labels can be used in a fridge, but not a freezer.  Please see Freezer Labels below for Freezer applications.

Removable Labels: Removable Labels can be easily removed without leaving residue, which is perfect for temporary labelling needs.  These labels will not peel off glossy finishes to boxes as well, so if your customers are buying giftware, this is the appropriate adhesive to use.

Weather Proof Labels: These labels are ideal for outdoor products and are designed to withstand various weather conditions.

Freezer Labels: Freezer Labels are designed to withstand extremely cold conditions, making them suitable for frozen food products.  These Freezer Labels can also be applied to the product when it is already frozen.

Colour Labels: Offered in various colours & Fluoro options, these labels can be used for easy product categorisation or to match a specific brand aesthetic.

Day Labels: Day Labels are typically used in the food industry for effective food inventory management, helping to reduce waste and ensure freshness.

Benefits of Investing in Custom Labels

Enhancing Brand Recognition and Loyalty: Custom labels can significantly enhance your brand's visibility and recognition. By consistently using your unique logos, colours, and design elements, your brand is immediately identifiable to consumers. This familiarity can breed loyalty, leading to repeat business and customer referrals.

Facilitating Detailed and Eye-Catching Product Information: The design flexibility of custom labels means you can include detailed product information in an appealing and eye-catching manner. This informs customers about what they are buying and serves as a valuable tool for promoting the unique selling points of your products.

Offering Versatility in Design and Application: Custom labels offer great versatility. Whether you require freezer-safe labels for food products, brightly coloured labels for product categorisation, or day labels for inventory management, the possibilities are endless. This ability to tailor the design and application ensures that your labels fit your business needs.

Boosting Marketing Efforts Through Personalisation: Personalised labels can significantly boost your marketing efforts. You can create a deeper emotional connection with your customers by tailoring your labels to reflect your brand's personality and values. This personal touch can differentiate your products from competitors and influence purchasing decisions.

Custom Label Printing in Australia

Product of Australia Custom Label

'Made in Australia' is a mark that holds a profound emotional appeal for consumers. This phrase is synonymous with quality, trustworthiness, and a commitment to supporting local industries. With increasing consumers seeking out locally made products, businesses can leverage the 'Made in Australia' mark on their custom labels to resonate with consumers and drive sales.

Custom label printing in Australia is a meticulous process that involves several stages. Initially, the design phase occurs, where the concepts and visuals for the label are created and approved. After this, the printing process begins using specialised machines that can handle various materials and printing techniques. This step is followed by quality control, where every printed label is scrutinised to ensure it meets the required standards.

Technology plays a significant role in modern custom label printing, facilitating higher quality and more efficient production. Advanced digital printers deliver crisp, high-resolution images and a broad spectrum of colours for custom labels. Furthermore, digital technology allows for rapid prototyping and design alterations, meaning businesses can perfect their label designs without the cost and time associated with traditional printing methods.

Applications of Custom Labels in Various Industries

Retail and Product Packaging

Custom labels have revolutionised the retail industry by amplifying the visibility and attractiveness of products. They allow businesses to showcase their unique brand image on the product packaging, enticing potential customers and driving sales. Whether food items, cosmetics, or apparel, custom labels can enhance product appeal with their vibrant colours, high-resolution imagery, and personalised touch.


Corporate Branding and Promotional Events

Custom labels are crucial in branding and promotional events in the corporate world. They serve as tangible reminders of the brand, strengthening its identity and ensuring it remains top-of-mind for clients and partners. From company logos on office supplies to promotional giveaways at trade shows, custom labels help convey the company's message and values in a memorable and visually appealing manner.


Inventory Management and Asset Tracking 

Custom labels also have practical applications in inventory management and asset tracking. They can be used to create barcodes or QR codes for a streamlined inventory system. This improves efficiency and accuracy and reduces the risk of misplaced or lost items. Businesses of any scale can leverage this function of custom labels to maintain an organised and efficient inventory system.

Choosing the Right Custom Label Provider

Choosing the right custom label provider is a crucial decision that can greatly impact your business's branding and operational efficiency. Here are some factors to consider:

Quality: The quality of the labels will directly affect your product's appeal and your brand's reputation. Therefore, choosing a provider known for durable labels with vibrant colours and clear print is essential.

Design Flexibility: Your provider should offer various customisation options to create unique labels that accurately reflect your brand identity.

Customer Service: Good customer service is a must. The provider should be responsive, helpful, and capable of addressing any issues promptly.

Pricing: While quality should be the priority, cost is still important. Look for a provider that offers high-quality products at competitive prices.

Why Price Guns and Labels Stands Out in the Australian Market

With a myriad of choices available, Price Guns and Labels sets itself apart in the Australian market with its superb quality, competitive pricing, and exceptional customer service. We offer an extensive range of custom labels to cater to diverse business needs, from retail to corporate branding and inventory management. Our labels are renowned for their durability, vibrancy, and clarity, enhancing their visibility and appeal. Furthermore, our dedicated customer service team ensures that each client's needs are met promptly and efficiently, solidifying our position as a reliable and trusted custom label provider.


Custom label printing has become an important tool in enhancing brand recognition, loyalty, and marketing efforts in Australia. At Gleesons, we provide all types of labels and use advanced technology for high-quality printing. By investing in custom labels, businesses can achieve their desired branding and marketing goals while increasing brand recognition and loyalty. We encourage businesses to explore the various options available in custom label printing at Gleesons and take advantage of their many benefits. Contact us today for all your custom label needs.

Frequently Asked Questions about Custom Labels

What are custom labels?
Custom labels are unique product identifiers designed and printed to match a specific business need or requirement. They provide essential product information and enhance brand recognition.

Why are custom labels important for businesses in Australia?
Custom labels are vital for businesses because they add a personal touch, making products stand out from the competition, and thereby boosting brand visibility and recognition.

What are the benefits of investing in custom labels?
Some of the key benefits include enhanced brand recognition and loyalty, the ability to present detailed product information attractively, versatility in design and application, and the opportunity to boost marketing efforts through personalisation.

What industries should use custom labels?
Custom labels can be beneficial across various sectors, including retail and product packaging, corporate branding, promotional events, inventory management and asset tracking.

What is the difference between Permanent and Removable Labels?
Permanent Labels adhere strongly to surfaces and are resistant to removal, ideal for long-term product labelling. In contrast, Removable Labels can be taken off easily without leaving any residue, suitable for temporary labelling needs.

I'm a small business owner. Is investing in custom labels worth it?
Absolutely. Custom labels can significantly enhance your brand's visibility and recognition, making your products stand out and leading to increased customer loyalty and repeat business. Whether you run a small or large enterprise, custom labels can offer significant benefits.